Press Kit
Everything you need to write about Fluye Bottle. If you need something that's not here, write to us.
Key Data
"We didn't arrive in Europe with the ambition to conquer anything. We arrived with nine years of experience, a proven product and a model that works. The rest we have to prove bottle by bottle."
Downloads
Logos
Isotype, full logo, light and dark version. PNG + SVG.
Product
HD photos of the thermoses in real context. High resolution for print and web.
Founder
Professional headshot and work photo of Mauricio Arenas.
Impact project
Photos of fog-catchers in the Peruvian high Andes. Managed with the Los Sin Agua NGO.
Press release
Official launch announcement in Europe. March 2026.
About Fluye Bottle
Fluye Bottle was born in Peru with a simple idea. Everyone deserves to have access to water, and a person with a reusable bottle is a person who drinks water.
Nine years of building in LatAm with more than 1,000 corporate clients and +250,000 Fluye users prove to us that a poorly hydrated person is a person without energy, without motivation, without concentration.
Fluye opens its doors in Europe in November 2025 with a premium model coated in ceramic that seeks to change the way hydration happens in Europe. Among the first clients: Rotterdam School of Management (RSM), Carrot Labs, Like A Human and Reese's.
Part of each sale finances fog-catcher projects in the Peruvian high Andes managed with the Los Sin Agua NGO, and education programs for young people with impact careers, managed by Mosqoy.
Today Fluye has active presence throughout Europe, with headquarters in Barcelona, Spain, and operates under the same principles it started with. Product quality, honesty about impact and no promises that can't be measured.
More information at fluyebottle.eu
Founder's biography
Mauricio Arenas founded Fluye Bottle nine years ago with the conviction that a product brand can combine real quality with measurable impact. He holds an MBA from Rotterdam School of Management (RSM) and IESE Barcelona, and started his career in corporate banking before deciding he preferred to build something of his own.
What started in Peru grew to work with more than a thousand companies across Latin America, including Santander, Samsung and Audi. In 2025 he internationalized the operation with headquarters in Barcelona, within Norsken House. In Europe it now has clients such as Rotterdam School of Management, Carrot Labs and Reese's.
He combines leading Fluye Bottle with his role as board member of Anelle Skin, a brand that seeks to bring LED technology into everyday life through honesty, consistency and real rituals. No miracles, no magic formulas, no impossible promises.